3 Pricing Mistakes That Are Killing Your Profit (and How to Fix Them)

Are you secretly afraid to charge what you're worth? You’re not alone and it’s costing you.

Here are the top three pricing mistakes I see (and how to fix them):

1. Undercharging for High-Effort Work
You’re spending hours delivering exceptional results… and walking away with slim margins. If a service drains your time and energy, it needs to be priced accordingly.
Fix: Run a time vs. margin review. Increase pricing on high-effort services or repackage them with more value.

2. Discounting to Get the Sale
Every time you give a “mates rate” or slash your prices to close a deal, you chip away at your profit — and your confidence.
Fix: Create a pricing policy. Stick to it. Use value-based sales conversations instead of leading with price.

3. Ignoring Scope Creep
You keep doing ‘just one more thing’ that wasn’t included in the quote and never charging for it.
Fix: Set clear boundaries in writing. Include scope limits and charge for any extras.

Bottom line: Your pricing reflects your value. Get it right and your business becomes instantly more profitable.