Hi, I’m Danielle Edwards, here to help you step out of the daily grind and build a business that actually works for you.
Helping overwhelmed business owners take back control, plug profit leaks, and grow with confidence.
Hi, I’m Danielle Edwards, here to help you step out of the daily grind and build a business that actually works for you.
Helping overwhelmed business owners take back control, plug profit leaks, and grow with confidence.
Why I Do What I Do
Running a business isn’t just hard, it’s exhausting when you’re doing it alone.
I’ve met so many passionate, talented business owners who are working longer hours, dealing with team turnover, chasing inconsistent sales, and still wondering why their business isn’t giving them the life they imagined.
I do this work because I’ve been there and I know how frustrating it is to feel like the only way to grow is to hustle harder.
That’s not sustainable.
It’s not smart.
And it’s not the only way.
My mission is to help you cut through the noise, build a smarter business, and finally get back your time, your profit, and your peace of mind.
Why I Do What I Do
Running a business isn’t just hard, it’s exhausting when you’re doing it alone.
I’ve met so many passionate, talented business owners who are working longer hours, dealing with team turnover, chasing inconsistent sales, and still wondering why their business isn’t giving them the life they imagined.
I do this work because I’ve been there and I know how frustrating it is to feel like the only way to grow is to hustle harder.
That’s not sustainable.
It’s not smart.
And it’s not the only way.
My mission is to help you cut through the noise, build a smarter business, and finally get back your time, your profit, and your peace of mind.
How I Got Here
I didn’t just grow up inside a family business, I worked in it for over 15 years. I was hands-on in the day-to-day: managing operations, dealing with customers, supporting staff, and feeling the constant pressure of needing to be across everything.
I saw firsthand how a business can bring incredible opportunities and just as easily bring stress home to the dinner table. When things were good, they were really good. But when things were hard, it impacted the whole family.
That experience gave me a deep understanding of what it really takes to run a small business: the pressure, the pride, the late nights, the sacrifices.
After our business was sold, I transitioned into senior corporate leadership roles where I gained a new perspective. I led national teams, built out sales and marketing functions, and saw how successful companies create structure, scale, and stability — without relying on a single person to carry it all.
Now, I bring together the best of both worlds.
Through Business Growth Consulting, I help business owners simplify their strategy, strengthen their team, and grow profitably using proven systems adapted from both corporate success and lived small business experience. You’ll never get BS from me, just clear advice, practical tools, and support that actually makes a difference.
The Skills and
Experience I Bring
25+ years of experience in business growth, leadership, and sales
15 years working in a family-run small business with sleeves rolled up
Held national and regional senior leadership roles across sales, marketing, and business development
Built and led high-performing teams, launched go-to-market strategies, and scaled multimillion-dollar operations
Known for turning chaos into clarity and helping business owners take action with confidence
How I Got Here
I didn’t just grow up inside a family business, I worked in it for over 15 years. I was hands-on in the day-to-day: managing operations, dealing with customers, supporting staff, and feeling the constant pressure of needing to be across everything.
I saw firsthand how a business can bring incredible opportunities and just as easily bring stress home to the dinner table. When things were good, they were really good. But when things were hard, it impacted the whole family.
That experience gave me a deep understanding of what it really takes to run a small business: the pressure, the pride, the late nights, the sacrifices.
After our business was sold, I transitioned into senior corporate leadership roles where I gained a new perspective. I led national teams, built out sales and marketing functions, and saw how successful companies create structure, scale, and stability — without relying on a single person to carry it all.
Now, I bring together the best of both worlds.
Through Business Growth Consulting, I help business owners simplify their strategy, strengthen their team, and grow profitably using proven systems adapted from both corporate success and lived small business experience. You’ll never get BS from me, just clear advice, practical tools, and support that actually makes a difference.
The Skills and
Experience I Bring
25+ years of experience in business growth, leadership, and sales
15 years working in a family-run small business with sleeves rolled up
Held national and regional senior leadership roles across sales, marketing, and business development
Built and led high-performing teams, launched go-to-market strategies, and scaled multimillion-dollar operations
Known for turning chaos into clarity and helping business owners take action with confidence
Client Success Story: From Chaos
to Clarity – A Strategic Turnaround in Construction
When this growing construction business first engaged in coaching, they were already achieving strong project outcomes but lacked the systems and structure to scale sustainably. Like many high-performing teams, they were reactive rather than strategic, caught in a cycle of operational firefighting, with limited clarity on performance metrics, safety accountability, and team development.
The Challenge
Despite impressive growth, the business faced several internal pressures:
Poor visibility across project financials and workforce ROI.
Safety processes were informal, with inconsistent reporting and delegation gaps.
Marketing efforts were ad hoc, and the team lacked a system for capturing leads and feedback.
Staff development and role clarity were not systemised, limiting the company’s ability to retain and grow talent.
The Coaching Partnership
Through structured coaching aligned to five strategic pillars: project excellence, financial strength, customer experience, people & culture, and sustainable growth the leadership team began a transformation.
Key initiatives included:
Development Planning: Introduction of tailored Individual Development Plans (IDPs) for staff, including KPIs and quarterly reviews.
ROI & Financial Analysis: A new tool was implemented to measure return on investment per team member, supporting smarter hiring decisions and better forecasting.
Safety & Systems: The team established measurable KPIs for safety and began streamlining site inductions using digital tools to reduce risk and improve onboarding.
Marketing & Reputation: They launched SEO initiatives, implemented “How did you hear about us?” tracking, and initiated proactive strategies for collecting Google Reviews and client testimonials.
Content & Culture: A brand refresh was supported with professional photos and social content, while leadership alignment was strengthened with clear strategic goals for FY25 and FY26.
The Results
In less than 12 months, the business experienced a remarkable shift:
Revenue increased from $8.5M to a projected $11.5–12M.
Net profit grew by $1.5M year-on-year.
A new $2M project was secured, with a further $3–5M in active pipeline opportunities.
Internal communication and accountability improved through better-defined leadership roles and structured development plans.
Safety systems and marketing strategy were no longer “nice-to-haves”, they became integrated components of a stronger, more scalable business.
Client Success Story:
From Chaos
to Clarity – A Strategic Turnaround in Construction
When this growing construction business first engaged in coaching, they were already achieving strong project outcomes but lacked the systems and structure to scale sustainably. Like many high-performing teams, they were reactive rather than strategic, caught in a cycle of operational firefighting, with limited clarity on performance metrics, safety accountability, and team development.
The Challenge
Despite impressive growth, the business faced several internal pressures:
Poor visibility across project financials and workforce ROI.
Safety processes were informal, with inconsistent reporting and delegation gaps.
Marketing efforts were ad hoc, and the team lacked a system for capturing leads and feedback.
Staff development and role clarity were not systemised, limiting the company’s ability to retain and grow talent.
The Coaching Partnership
Through structured coaching aligned to five strategic pillars: project excellence, financial strength, customer experience, people & culture, and sustainable growth the leadership team began a transformation.
Key initiatives included:
Development Planning: Introduction of tailored Individual Development Plans (IDPs) for staff, including KPIs and quarterly reviews.
ROI & Financial Analysis: A new tool was implemented to measure return on investment per team member, supporting smarter hiring decisions and better forecasting.
Safety & Systems: The team established measurable KPIs for safety and began streamlining site inductions using digital tools to reduce risk and improve onboarding.
Marketing & Reputation: They launched SEO initiatives, implemented “How did you hear about us?” tracking, and initiated proactive strategies for collecting Google Reviews and client testimonials.
Content & Culture: A brand refresh was supported with professional photos and social content, while leadership alignment was strengthened with clear strategic goals for FY25 and FY26.
The Results
In less than 12 months, the business experienced a remarkable shift:
Revenue increased from $8.5M to a projected $11.5–12M.
Net profit grew by $1.5M year-on-year.
A new $2M project was secured, with a further $3–5M in active pipeline opportunities.
Internal communication and accountability improved through better-defined leadership roles and structured development plans.
Safety systems and marketing strategy were no longer “nice-to-haves”, they became integrated components of a stronger, more scalable business.
Looking Ahead
This transformation was not just about hitting revenue targets, it was about creating a business that could grow without chaos. The leadership team now has the tools, systems, and mindset to build strategically, lead confidently, and scale sustainably.
“We didn’t just improve numbers we built a business we’re proud of.”
Looking Ahead
This transformation was not just about hitting revenue targets, it was about creating a business that could grow without chaos. The leadership team now has the tools, systems, and mindset to build strategically, lead confidently, and scale sustainably.
“We didn’t just improve numbers we built a business we’re proud of.”
What I Stand For
I believe great businesses are built on three things: Clarity, Confidence, and Consistency.
I don’t offer cookie-cutter templates or vague “mindset” advice. My approach is grounded in strategy, backed by data, and customised for your business.
Here’s what guides everything I do:
Integrity — Straight talk, no BS, always in your corner.
Accountability — Clear plans, regular check-ins, and zero wasted time.
Simplicity — No jargon, no overwhelm, just practical, powerful action steps.
Growth with purpose — Scaling isn’t about more chaos. It’s about better systems.
What I Stand For
I believe great businesses are built on three things: Clarity, Confidence, and Consistency.
I don’t offer cookie-cutter templates or vague “mindset” advice. My approach is grounded in strategy, backed by data, and customised for your business.
Here’s what guides everything I do:
Integrity — Straight talk, no BS, always in your corner.
Accountability — Clear plans, regular check-ins, and zero wasted time.
Simplicity — No jargon, no overwhelm, just practical, powerful action steps.
Growth with purpose — Scaling isn’t about more chaos. It’s about better systems.
Let’s Work Together
Whether you're bleeding profit without realising it, stuck in survival mode, or unsure how to grow without burning out, I’ve got a plan to help.
Start with my Free Profit Leak Checklist to spot the money you’re leaving on the table.
Then book a free strategy session and let’s plug the gaps, build your team, and scale the smart way.
Ready to Take Back Control of Your Business?
If you’ve been carrying the weight of your business alone, I’m here to help you build something that supports you,
not drains you.
No pressure. Just clarity, support, and practical ideas.
When I’m Not Coaching…
I’m a proud single mum to two fiercely independent and incredible young adults who keep me grounded and inspired.
When I’m not working with business owners, you’ll find me soaking up the Gold Coast lifestyle, walking my dog along the beach, cooking up a storm in the kitchen, or unwinding with a good Netflix binge and a well-deserved glass of wine.
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Let’s Work Together
Whether you're bleeding profit without realising it, stuck in survival mode, or unsure how to grow without burning out, I’ve got a plan to help.
Start with my Free Profit Leak Checklist to spot the money you’re leaving on the table.
Then book a free strategy session and let’s plug the gaps, build your team, and scale the smart way.
Ready to Take Back Control of Your Business?
If you’ve been carrying the weight of your business alone, I’m here to help you build something that supports you,
not drains you.
No pressure. Just clarity, support, and
practical ideas.
When I’m Not Coaching…
I’m a proud single mum to two fiercely independent and incredible young adults who keep me grounded and inspired.
When I’m not working with business owners, you’ll find me soaking up the Gold Coast lifestyle, walking my dog along the beach, cooking up a storm in the kitchen, or unwinding with a good Netflix binge and a well-deserved glass of wine.